Happy Holidays, Happy Reading!
Articles • Central Innovation • 19 December 2017
For most of us the end of the year signals a period to take a well-earned rest, put your feet up, spend quality time with people you love, and participate in some of the activities you don’t always get the time to do during the year, like relaxing into a cosy armchair with a prodigious book.
We asked the senior managers of our business what books they had read that had either a profound impact on their life, changed the way they think or simply let their imagination run wild. The list was long and varied. So, if you’re looking for some reading inspiration these summer holidays, or for another great read to add to your extensive list, here are some of our team’s top recommendations:
How Designers Think by Bryan Lawson*
This book is based on Bryan Lawson’s many observations of designers at work, interviews with designers and their clients and collaborators. This extended work is the culmination of forty years’ research and shows the belief that we all can, and do, design, and that we can learn to design better. The creative mind continues to have the power to surprise and this book aims to nurture and extend this creativity.
The story of B by Daniel Quinn*
Father Jared Osborne has received an extraordinary assignment from his superiors: Investigate an itinerant preacher stirring up deep trouble in central Europe. His followers call him B, but his enemies say he’s something else: the Antichrist. However, the man Osborne tracks across a landscape of bars, cabarets, and seedy meeting halls is no blasphemous monster—though an earlier era would undoubtedly have rushed him to the burning stake. For B claims to be enunciating a gospel written not on any stone or parchment but in our very genes, opening up a spiritual direction for humanity that would have been unimaginable to any of the prophets or saviors of traditional religion. More than a masterful novel of adventure and suspense, The Story of B is a rich source of compelling ideas from an author who challenges us to rethink our most cherished beliefs.
A short history of progress by Ronald Right*
Each time history repeats itself, the cost goes up. The twentieth century—a time of unprecedented progress—has produced a tremendous strain on the very elements that comprise life itself: This raises the key question of the twenty-first century: How much longer can this go on? With wit and erudition, Ronald Wright lays out a-convincing case that history has always provided an answer, whether we care to notice or not.
The Competitive Advantage of Nations by Michael Porter*
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter’s concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy.
Out of The Crisis – W. Edwards Deming*
Deming offers a theory of management based on his famous 14 Points for Management. Management’s failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.
7 Habits of Highly Effective People – Steven Covey*
This book presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
The Subtle Art of How Not to Give a F&%K – Mark Manson*
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.
Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.” Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.
The Mask of Masculinity – Lewis Howes*
This book exposes the ultimate emptiness of the Material Mask, the man who chases wealth above all things; the cowering vulnerability that hides behind the Joker and Stoic Masks of men who never show real emotion; and the destructiveness of the Invincible and Aggressive Masks worn by men who take insane risks or can never back down from a fight. Lewis Howes, a former pro-athlete turned lifestyle entrepreneur teaches men how to break through the walls that hold them back and shows women how they can better understand the men in their lives. It’s not easy, but if you want to love, be loved and live a great life, then it’s an odyssey of self-discovery that all modern men must make. This book is a must-read for every man – and for every woman who loves a man.
The Wealth & Poverty of Nations – David S Landes*
Explores one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance.
Becoming Wise by Krista Tippett*
Krista Tippett has interviewed the most extraordinary voices examining the great questions of meaning for our time. The heart of her work on her national public radio program and podcast, On Being, has been to shine a light on people whose insights kindle in us a sense of wonder and courage. Scientists in a variety of fields; theologians from an array of faiths; poets, activists, and many others have all opened themselves up to Tippett’s compassionate yet searching conversation.
In Becoming Wise, Tippett distills the insights she has gleaned from this luminous conversation in its many dimensions into a coherent narrative journey, over time and from mind to mind. The book is a master class in living, curated by Tippett and accompanied by a delightfully ecumenical dream team of teaching faculty.
Nudge – Richard Thaler & Cass Sunstein*
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Flow: The Psychology of Optimal Experience – Mihaly Csikszentmihalyi*
Remember the last time that you were so focused, so motivated that you felt at the absolute top of your form — alert, energized and free of self-consciousness? Chances are you were experiencing flow — an almost euphoric state of concentration and complete involvement.
Esteemed psychologist Mihaly Csikszentmihalyi reveals how you can achieve this state of mind at will — and turn everyday experience into a moment by moment opportunity for joy and self-fulfillment. Drawing on over 30 years of breakthrough research into what makes people satisfied, he explains the key elements of the flow experience.
Drive: The Surprising Truth About What Motivates Us – Daniel Pink*
Forget everything you thought you knew about how to motivate people—at work, at school, at home. It’s wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges.
*Goodreads www.goodreads.com