We extend our thanks to our partner SAP for their support and active participation in TechCrunch Sessions: AI, held on June 5, 2025, at UC Berkeley.
Attendees gathered in the Pauley East Breakout Room from 3:10 p.m. to 4:05 p.m. for “Suite AI: How SAP Is Bringing AI to the Enterprise,” where Max McPhee and Rob Seifert explored how SAP is embedding AI across its business suite. They showcased innovations such as SAP’s AI agent Joule, embedded intelligence, and custom AI development — all designed to drive efficiency and transform enterprise operations.
SPEAKERS
Max McPhee, Solution Advisor, SAP AI and BTP, SAP
Rob Seifert, Senior Director, SAP S/4HANA Cloud Center of Excellence, SAP
